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Marketing Blog

Marketing Advice, Tips and News in the world of the web, digital and direct marketing.

A Useful Negative Keyword List

Here's a list of negative keywords by category that most can use to start making their adwords program more cost-effective. 

All programs should be checked monthly and your negative keyword list should grow as you learn from your visitors.

Call us if you need help managing your campaign, we have programs for every budget.


Avoiding Job Seekers

career
careers
employment
employ
hire
hiring
hr
intern
interns
internship
internships
job
jobs
job hunting
pay
recruiter
recruiting
resume
resumes
salaries
salary

Research Keywords:

about
definition
diagram
example
examples
history
map
maps
sample
samples
what are
what is

Avoiding Info Only Seekers:

association
associations
book
books
case studies
case study
guide
guides
journal
journals
magazine
magazines
metrics
news
research
review
reviews
statistics
stats
success stories
success story
tutorial
tutorials
white paper
white papers

Avoiding Education Seekers:

class
classes
college
colleges
course
courses
education
school
schools
training
universities
university

Avoiding the Cheap Deal Seekers:

bargain
cheap
clearance
close out
close outs
closeout
closeouts
discount
discounted
free
inexpensive
liquidation
odd lots
overstock
remainder
remainders

Avoiding Price Sensitive:

low cost

low-cost

price
prices
pricing

Avoiding DIY:

craft
crafty
crafts
create
creating
diy
do it yourself
hand made
handmade
homemade
home made
how to
help with
make
making

Avoid Legal Advice Seekers:

act
comply
compliance
law
laws
legal
legality
legislation
rules
regulation
regulations

Avoiding XXX:

naked
nude
nudist
porn
pornography
sex
sexy
xxx

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Featured

New Website Mobile Friendliness and Speed Test by Google

Google introduced a new test that is gives you a free, quick grade on the mobile friendliness of your website and also the speed of your site on mobile and desktop devices.  People are 5 Times More Likely To Leave a Site if it Isn't Mobile Friendly (Google, 2106).   So if your site isn't mobile friendly, you are not only losing organic rank but you're losing a lot of visitors.

Big Step is offering a special on solving these issues for you, whether it is a new mobile-friendly site or improvements to your existing Wordpress, Joomla or CMS websites.  Save $250 on services over $750 now through July 31st 2016.

Step 1:  Take the Test Here

Step 2:  When the test is complete, email us the results at This email address is being protected from spambots. You need JavaScript enabled to view it.by clicking icon in the lower right of the results page.  Be sure to include your contact information in the email.

Mobile Website Speed Testing Tool Google 2016 06 28 17.22.11

Call Steve at 636-733-0041 if you would like a consultation on your website.  Thanks for visiting!

 

 

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Track all your Leads in One Place with Big Step

Big Step offers a platform to track your leads, phone calls and website leads in one place.  With complete tracking of your marketing efforts, you have a solid understanding of what is working and what is not.   It's low cost, easy to set up, and included for a nominal charge with all our SEO and PPC Management programs.

This system will:

  • Track Estimate Forms and Where they Came From
  • Track Keywords
  • Track and Record Phone Calls
  • Provide a Lead Management Platform
  • Track Website Chats
  • Integrate with Google Analytics
  • And More!

thumbnail big step lead tracking

Call Steve today for details at 636.733.0041.

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Big Step is officially a Google Partner!

Big Step is officially a Google Partner!

After years of optimizing small business websites and conducting best practices in Google Adwords we've officially become a member of the new Google Partner program.  Our company best practices rating for Google Adwords is off the charts in the new Google rating system. 

We're proud to be official Google Partners and will continue to use the tools Google gives us to benefit our clients.

 

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